Carat Couchella 2020

Set out to surprise and delight their guests with a full day of virtual entertainment, MKTG (partnered with Carat) tasked Digital Events to utilise our virtual streaming and production technology to deliver a seamless virtual event experience with the highest possible production value for their presenting partners, guests and sponsors.

Using our reliable streaming technology, we were able to stream the live event in full HD to a global audience of up to 1500 attendees. With our software's intelligent adaptive bit-rate streaming technology we could ensure the best video quality and individual viewer experience possible. Using our customisable virtual event web-platform we created the CARAT branded registration portal, landing page and event streaming page. Opportunities for sponsorship integration included time-specific, updatable event-page banners and the incorporation of pre-recorded videos and stills.

To optimise audience engagement, we incorporated a number of features such as live social media integration, polling, chat and Q&A modules for questions to be sent directly to each presenter. Some additional technical features we developed included lower-third graphics, picture in picture and split screen. We managed 35 individual incoming calls across the various media partners we worked with. To accept all these incoming calls, we created "Virtual Green Rooms" where presenters and artists would be staged prior to going live, this enables time for audio, vision and internet speed optimisation testings to ensure segments were seamlessly delivered to the audience.