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Earlier this year we partnered with Revolver and + 61 for an experiential event promoting their “From Space to Your Place” campaign for Telstra. The campaign focuses on the benefits of Telstra's new Starlink Satellite internet package for remote and regional Australia, featuring visiting aliens to emphasise that there's something special floating in space just for regional Australia.
As part of this campaign, Revolver created a trivia night in a remote Australian pub - final destination, the Black Stump Hotel in Merriwagga - with an alien host “beaming in” from space. The footage taken throughout the night would be used in upcoming commercials and digital campaigns.
Our team was brought on to facilitate the alien host coming to life. Attendees at the Black Stump Hotel were amazed by the alien running trivia at their local, but as the photos show, the host was actually in our studio, in their alien costume, in front of a greenscreen, interacting with them remotely. This footage was live streamed from our studio and into the venue as a hologram.
We worked alongside the always awesome BE Productions team who were running the venue AV to ensure all onsite technical production, including the hologram, was executed seamlessly.
To allow the host to interact with the trivia audience from such a distance, 2-way audio was facilitated back to the CEG studio, while various cameras, teleprompters and foldbacks allowed the Alien Host to see the in-pub antics and interact with the attendees, live, from space.
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Every event requires seamless collaboration among various suppliers, but this one truly took teamwork and coordination to the next level! With countless moving parts, the result was an out of this world experience for those at the Black Stump Hotel, that showcased the power of partnership, creativity and cutting-edge technology.
Check out some behind the scenes pictures from our studio below, and take a look at the “From Space to your place” campaign in action here: https://campaignbrief.com/from-space-to-your-place-telstra-unveils-first-campaign-via-61-for-its-satellite-home-internet/.
The whole experience was flawless, I couldn't fault anything at all. Renae and Nico were excellent.
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